Simply Iconic.

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MedicalAdult UseLowellGaylord

Shop Sturgis Specials


Shop Lowell Specials


Shop Gaylord Specials


Now open in Sturgis, Lowell, and Gaylord, MI

Adult Use
1848 Dickerson Rd.
Gaylord, MI 49735
Adult Use
126 S. West Ave. SE
Lowell, MI 49331
Medical & Adult Use
810 Broadus Street
Sturgis, MI 49091
Coming in 2024 to:
Saginaw, MI

3307 Davenport Avenue

Bay City, MI

4335 Wilder Road

Alpena, MI

2508 U.S. 23 South

Mancelona, MI

10783 US-131

There’s nothing quite like our Select Your Own Bud program.

At Iconic Wellness & Provisioning, you can check out your cannabis flower before you buy it, just like you’d pick apples or roses. Take a look inside the jar of your chosen cultivar, select your favorites, and our budtenders will package the cannabis you want to take home.

Are you in the market for high-caliber cannabis in Sturgis, Lowell, Gaylord & the surrounding areas? It’s time to pay a visit to Iconic Wellness & Provisioning. With three convenient locations and an online ordering system with in-store pickup, we make it easy on our customers throughout Sturgis, MI; Lowell, MI; Gaylord, MI. Browse through our amazing selection of cannabis items, including potent flower, tasty edibles, and more. Each location boasts an on-site ATM, on-site parking, and welcomes service dogs.

Currently available in Michigan locations.

Learn More

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  • click iconPick your products
  • click iconHead to checkout
  • click iconPay when you arrive

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What Makes Us ICONIC?

At Iconic Wellness & Provisioning, your comfort matters to us. Let us assist you on your wellness journey. Whether you are in search of your favorite item or in the market for something new and exciting, we’ve got solutions for you. Feel free to speak with one of our educated staff to address any concerns you may have. They are also happy to offer guidance on our available products to ensure you leave our provisioning center completely satisfied.

Get To Know Iconic

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Earn 1 point for every $1 you spend at any Iconic location.
Redeem your rewards at any Iconic Wellness dispensary.
It’s that simple – and getting started is quick and easy.

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Rewards made simple.
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Get the latest exclusive offers, rewards, and collect loyalty points to save on your next purchase.
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Hear From Iconic Customers
Don’t just take our word for it. Hear why our customers think we’re Iconic.

The budtenders were very friendly and knowledgeable! They had a very good selection and the place just has a good vibe. I recommend Iconic to anyone and I’ll definitely be back!

Nicholas K.

The environment is fresh and full of positivity. The staff are knowledgeable, friendly and eager to help. Product selection is top shelf quality and presented in a very inviting manner. The Lowell location is beautiful. You won’t regret shopping here!

Matthew S.

I’ve been about all over the southwestern area for my “bud hubs” but by far Iconic has a larger supply of variety, the prices that I’m aware of are the best within 100 miles. And the customer service is beyond phenomenal… This place has all you will need.

Shane K.

If you are looking for the best quality bud, Iconic is the place to go! They have amazing staff who have great knowledge of all the products. This place has so many amazing options, from the bud to the edibles.

Carrie R.